The two companies I have researched are Bauer and News Corp. These are both big institutions that use cross media convergence. this means that they market TV, radio, music, magazines.
Bauer media are a cross media convergence group that owns a number of established brands like 4 Music and Mother and Baby. They target a younger audience and they mainly focus on music. however they market news and radio. They are European based which manages a collection of over 600 magazines, 400 digital products and 50 radio and TV stations all over the world. Bauer Media was founded in 1875 and is based in Hamburg, Germany.
Bauer media has employed 11,000 people which are based in 17 countries. This will help with trade nd profits because of the location of the company. Due to having o many employees based all over the world it means the company can be marketed in other countries.
As soon as you open the web page the first image you see draws you in. it is an eye catching because it is a big and old image. The web page is full of images like the one above. this is good because people are constantly attracted to the website. This is a great promotion idea for the company.
News Corp is another mass media company. News Corp is a spin off from the previous company News Corporation. The company are based in New York and was founded in 2013 so it is a relatively knew company. News Corp mainly focus on Newspapers and publishing. However they also own fox Entertainment Group.
Where as Bauer Media grabbed the readers attention with their catchy logo, News Corps logo doesn't grab your attention.
No comments:
Post a Comment