Research 3 - Jazzwise Front cover

For my magazine research 3 I decided to analyse this addition of Jazzwise magazine. I decided to analyse this cover because I have decided to make a Jazz magazine as my chosen genre. I am covering various things including the masthead, colours and feature and cover stories of this particular front cover.

Masthead

For the masthead this magazine uses standard black and white colours. They use white for the writing and black for the background. This is a house style of Jazzwise magazine. I know this because I have read a few other issues from Jazzwise magazine and  they are all the same. The masthead is in a good position because it is in the middle, top of the page and although some of the feature picture is covering it, the masthead can still be seen clearly. Due to the writing being in white it easily stands out against the black background.

Images

The main image is of a Jazz group. It is unknown as to the name of the group because  it is not clearly stated on the magazine. The way they are dressed suggests that it is aimed towards the older audience group. There wardrobe is just a casual look which doesn't really fit the Jazz genre. usually you would see a smart wear especially for concerts. You wouldn't perform in casual wear like what they are wearing. This is braking a genre convention.  This can relate to dyer's theory because Jazz is a loose genre and the people in the image are dressed more relaxed. Also they are older males which links with the genre because Jazz is seen as a more males dominated genre and for the elderly upper class. They use very informal costume and this breaks boundaries. This breaks class boundaries because Jazz is seen as a classy genre and stereotypically those of the upper class listen to it. They also appear layed back and relaxed. They used this image so the target audience can relate to them . You can tell they are trying to attract a younger target audience as a lot of the younger generation are quite lazy and relaxed.

Fonts

Most of the text on the front cover is big and bold. It is easy to read because the font style is clear and due to the colour of the text being white and red, it is clearly visible on the dark background. The text style is sans serif. This mean that the writing has no small curves and lines at the end of each letter. The masthead is also sans serif but pushed together. This also makes the magazine have a more funky style to it. Also the change in "ready to ruck" works for those looking for fun; this informality appeals to a younger target audience.

Feature/ Cover stories

In this issue of Jasswise there is one feature story and six cover stories. They all link to Jazz music because they are all Jazz groups. The target audience of the magazine is mainly the older age from 25- 70.

Codes and conventions

This magazine cover uses conventions like "Miles in mind". This is a convention of Jazz because it refers to the famous Jazz Trumpeter, Miles Davies.

How research has informed my creativity and planning
 

• I would like to use the sans serif, pushed together writing used for the masthead.
• I would also like to use the image under the masthead idea. I think it looks very professional\
• I will use more space on the front cover instead of having a lot of white space like Acoustic Magazine has.