Target Audience Profiling

Kenza Hardy's Slidely by Slidely Slideshow

My chosen music genre is Jazz. My Target Audience will be 16- 21 year olds of a middle - upper class people. Usually Jazz music is stereotypically seen for the upper class people of the 30-50 males. This is called Demographic profiling. This mean that people are group in categories such as gender, class, religion etc. However, its background suggests otherwise.

My magazine is going to be for the "aspiring" and "succeeders" group. The "Aspirers" group is a group of people that are trying to improve themselves. This is a good group to aim my magazine around as there are always musicians looking to improve themselves. In addition there are more younger and talented musicians in this generation as there have been in previous ones. This means there will always be customers for my magazine. The "succeeders" group are for people who feel they are in control and have power. My magazine will be good for them because agents and talent scouts can view my magazine and discover new talent.

There are two other main groups of people. "Mainstreamers" and "Reformers". "Mainstreamers" are people who like stability and security. This means they will only buy secure, well - recognised brands rather than new one. This is why my magazine is not suitable for them as my magazine is new. "reformers" are people who are only interested in buying environmentally friendly products.

Also my magazine will be for the "Fun/ Atics" group and the "Dynamic Duo's" group. The Fun/Atics group are Aspirational, fun seeking, active young singles. This is suitable for my magazine because musicians are very aspirational people and it can rub off on others. Also the "Dynamic duo" are high involvement couples. Jazz bands are a good way for couples to bond as they are doing something they both love and couples usually meet through being involved with the bands.

Blumler and Katz suggested a series of possible reasons why audience members might consume media. These were diversion, personal relationships, personal identity and surveillance. In my magazine, I will use the following categories; Diversion, In my agony aunt section, personal relationships, for emotional and other interaction and personal identity, for learning values and constructing their own identity.

Denis McQuail expanded on Blumler and Katz theory by suggesting that audience motivation is more detailed than what was originally thought. For example, groups include information (seeking advice), learning (self education), personal identity (finding role models), integration with society (a sense of belonging in a group) and entertainment e.g. filling time.